All Episodes
Episodes
The Foundational Checklist (Guest: Levi Wanner)
In year one, Levi Wanner closed both houses he'd built and realized: "I'm out of business." Last year his company delivered 60 homes across four Montana markets — with six employees — while he coached every one of his...
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He Won the Trial and Lost the Business — The Michelin-Star Machine (Adam Phillips)
If you disappeared for 21 days, would you come back to a thriving business — or a crime scene?
Adam Phillips is an undefeated trial attorney who found out the hard way. In October 2025, two weeks into a trial he was...
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The Override Trap (Guest: Won Choi)
Episode: The Override Trap (Guest: Won Choi)
Most service entrepreneurs believe their ability to grind through the pain is a superpower. We convince ourselves that if we just hit that next revenue milestone—$2M, $5M,...
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Ep 09: The Artisan's Curse (Stop Being a Chef, Start Owning the Restaurant)
Episode Summary
"Every client is unique."
"I can't use a template; I'm a craftsman."
This mindset sounds noble. But in reality, it is a curse that keeps you trapped in the weeds, reinventing the wheel for every single...
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Ep 08: The Scarcity Lie (Why "Saving Money" is Stealing Your Life)
If you’ve ever told yourself you’ll hire "when you have more revenue," you are trapped in a mathematical impossibility. You are standing in front of a cold stove, demanding heat before you’ll give it any wood. This...
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The Success Trap with JP Rinylo
Episode Summary
Are you celebrating your business growth while secretly dying inside?
Most service entrepreneurs think hitting higher revenue numbers means they are winning. But if that growth depends entirely on your...
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Systematizing Empathy with Jasmine Hathaway
Episode Summary
Are you terrified that automation will make your business feel cold and robotic? Most service entrepreneurs stay trapped in the "$10/hr Admin Trap" because they believe personal touch requires manual...
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Stop Abdicating, Start Delegating: How to Build a Business That Runs Without You with David Hori
Episode Summary
Are you actually delegating, or are you just "abdicating" and dumping tasks into a black hole? In this episode, Johnny Terra sits down with operations expert David Hori to uncover the "Abdication...
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Ep 07: The Ego Trap (The "Faster If I Do It Myself" Lie)
Why Your Ego is the Ultimate Bottleneck (How to Systemize a Business)
Stop being the hero and start being the architect. In this episode of our entrepreneurship podcast, Johnny Terra breaks down the "Hero Complex" and...
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Ep 06: The Escape Plan (The 5 Pillars of the Trust Engine)
Episode Summary
We have walked the 12 blocks in the Texas heat. We have survived the pantry office at midnight. We have escaped the laundry room.
In this episode, Johnny Terra (JT) consolidates the lessons from the...
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Ep 05: The 12-Block Walk (Action Precedes Perfection)
Episode Summary:
Do you have a "perfect plan" that is currently gathering dust? Are you waiting for the right time, the right software, or the right feeling before you take the next step in your business? In this...
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Ep 04: Stop Chasing Clients (How to Build a Trust Engine)
Episode 004: Stop Chasing Clients (How to Build a Trust Engine)
Episode Summary:
Have you ever stood in a crowded networking event—the "Ballroom of Desperation"—and felt like a hunter scanning for prey? That feeling...
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